Company

History

Process of creation

Lladró in the world

The City of Porcelain

Subsidiaries

Lladró Boutiques

Job opportunities

History

XXI Century

Renovatio, of the Humanitas collection
(2003)

Horses of the
Movement collection
(2003)

Lladró welcomes the new millennium with the collection
“Inspiration Millennium”, a series of metaphorical sculptures
that evoke the best of humanity and invite us to reflect on
our place in the universe.

In 2001, the Lladró Collectors Society gives way to Lladró Privilege, an innovative customer loyalty program which incorporates a new service concept based on a closer and more special treatment toward Lladró porcelain lovers.

One of the most important facts in this period is, after fifty years at the head of the company, the three founding brothers turn over control to the second Lladró generation, which becomes part of the new Board of Directors in 2003.

Idea, of the Aura collection
(2003)

The first half of this decade is marked by Lladró’s introduction of an innovative aesthetic line which coexists with its classics. Thus, collections like “Aura”, “Movement” and “Humanitas” are born. The brand also launches pieces that combine beauty with functionality, in which porcelain gives personal meaning to everyday life. This is the case of “The Emperor’s table” or one of its most recent launchings, Lladró Bath. This new line, created in cooperation with the company Supergrif, is Lladró’s first foray in the bath items sector.

Likewise, Lladró announces the Re-Cyclos project in 2005, where important designers create new objects out of the brand’s classical pieces. In its first edition, the creative team CuldeSac creates original crowns and geodes out of Christmas ornaments while Bodo Sperlein creates items of jewelry and decoration in Lladró Re-Cyclos Magical. On another note, 2006 was also the year when the company brought the renowned designer Jaime Hayón on board, at the moment Artistic Advisor of the brand.

Lladró Re-Cyclos Magical
(2006)