Company

The City of Porcelain Subsidiaries Lladró Boutiques

The nineties: The perfection

The 1990’s confirm the success of the artistic and professional career of the Lladró brothers, with their works receiving important awards and being exhibited in several cities throughout the world.

In this ten year period, Lladró receives the most important acknowledgments to its professional career: the Príncipe Felipe award for Internationalization (1993), for Competitiveness (1997) and for Renown Brand Management (2001), three awards given to the Lladró brothers by the Prince of Asturias and which represent a milestone for the company.

In 1991, the Hermitage Museum of Saint Petersburg, considered an art benchmark in the world, becomes the venue of an exhibition of Lladró sculptures from which the pieces 18th century coach and Don Quixote become part of the permanent exhibition. Later, Lladró exhibits a selection of its emblematic pieces in the Valencia Pavilion in the Universal Show of Seville, as well as in the Museum of Modern Art of Santo Domingo.

During this decade, Lladró continues expanding in some of the world’s most important cities. In 1996, the first Lladró owned store opens in Madrid, located on exclusive Serrano street, and a year later the Lladró Center in Beverly Hills is opened, a boldly and elegantly designed building at 408 North Rodeo Drive.

By the end of the 1990’s the luxury collection “Legend” is born, combining the delicate and translucent texture of porcelain with the shine of gold and precious stones. A series of imaginary creatures, fairies, elves and little angels are born as a new technical challenge and a new form of expression for Lladró artists.